Coachability matters because it tells you whether people are actually getting better over time, not just delivering results in isolated moments.
If you only assess growth during performance reviews, you miss what is happening day to day. Reviews look backward.
Coachability shows learning in motion. How quickly feedback is applied. Whether behavior changes. Whether skills are progressing week over week.
This is critical for sales teams and for any employee.
Markets change fast and skills decay quickly. Teams that improve continuously stay relevant. Teams that wait for formal reviews react too late.
The real question is not only did they perform. It is are they improving consistently where the work happens.
That is how long term performance is built and this is what we empower leaders to achieve with Dextego.
Vibe Space Interview
Join me in this interview with Venture Miner Academy
What to Expect
Real-world insights on building a startup in the AI and/or tech industries.
Founder perspectives on using AI tools to drive innovation.
Practical strategies for ideation and go-to-market for early‑stage startups.
Lessons learned from building real products from zero and launching them to market.
A forward look at the trends shaping the future of entrepreneurship in the age of AI.
Dextego on social media
People spend months practicing for a TEDx talk.
For a 5 to 7 minute talk, most speakers rehearse anywhere from 20 to 100 hours. They practice out loud. They get feedback. They rehearse transitions. They time pauses. They even hire coaches.
All that work for a few minutes on stage.
Now compare that to sales.
A sales call is 30 minutes.
Sometimes an hour.
Often tied to six or seven figure deals.
Careers, quota, and credibility on the line.
And what do most sellers do?
They skim the account.
They glance at LinkedIn.
They “wing it” because they have experience.
That gap should make us uncomfortable.
We treat sales calls like improv, not performance.
But the best sales conversations are closer to TEDx than to small talk.
The irony is this:
Sales teams review calls obsessively after they happen.
Very few teams practice before they matter.
Preparation is not about memorizing scripts.
It’s about clarity.
Who is this buyer really?
What matters to them?
Where might this conversation break?
How do I steer it back when it does?
If people are willing to rehearse for months to deliver one short talk,
why do we accept zero practice for the conversations that actually pay the bills?
The teams that win consistently are not more charismatic.
They are more prepared.
Sales is a performance.
And performances deserve practice.
Sales improvement lives in the messy middle and that’s where most teams don’t look.
Not in quarterly reviews.
Not in onboarding decks.
In real conversations, real objections, real moments.
If you miss that moment, you miss the opportunity to change behavior. See the post
Sales leaders aren’t bad coaches, they are just overloaded. We keep adding responsibilities and then wonder why coaching gets deprioritized…
Coaching shouldn’t be extra work, it should be how the work gets done. Watch video here.
AI doesn’t fail because of UX.
It fails because it makes people feel judged instead of capable.
Here are 3 principles Dextego uses to honor motivation.
Some Dextego Love
“Dextego matches what I want as a sales leader. Speed. Insight. Consistency. Growth.
The platform gives my team an advantage in every conversation. The impact shows up in shorter cycles, stronger relationships, and higher revenue.
I recommend Dextego to every sales leader who wants a team that improves daily and wins with purpose.”
-Sales Enablement Leader, Spendbase
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That’s it for this week.
We’re building the future of coaching together.
Thanks for being part of it.
— Ioanna & the Dextego Team
PS: Do you want to know your leadership style? Try our 2 mins quiz here.