Weekly roundup by Ioanna, Co-founder & CEO, Dextego
Coaching cannot just be part of quarterly call reviews.
In the Hyperengage and Usermaven SF panel, I shared why the real shift is toward living playbooks that change as soon as customer behavior changes.
If calls across the week show that the old talk track stops landing, your platform should suggest three or four concrete adjustments for a VP of Sales or CS to approve, then roll those changes across the team.
This is what we focus on at Dextego: take what actually happens in conversations, detect how preferences move, and turn it into updated plays that are ready for the next renewal or QBR, not the next PowerPoint. Check out my post here.
Monthly Deal Clinic
Join our monthly Complex Deal Clinics, where industry veterans provide invaluable insights to help you navigate your toughest sales challenges. These exclusive roundtables offer a unique opportunity to:
-Present your complex deals to seasoned experts
-Receive tailored strategies and actionable advice
-Network with peers facing similar challenges
-Gain fresh perspectives to close high-stakes deals faster
This month's host is ⚡Shannon Plumb⚡. Shannon brings over 20 years of experience in Go-To-Market strategy, having navigated some of the most challenging sales landscapes. Her insights will be invaluable for anyone looking to elevate their sales game.
Only 10 spots available per session to ensure personalized attention. Don't miss this chance to supercharge your deal-closing strategies!
Register here.
Throwback to our Dextegon AI Summit 2025
Here is the full speech of Steve Heroux, CEO of Sales Collective who discussed the nuances of leadership in sales, emphasizing the importance of personalized training and understanding the motivations of salespeople.
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Sales is about emotional intelligence.
Understanding buyers’ emotions, reading cues, and adapting your approach is what separates good reps from great ones.
Augusto Ferreira🌴 joked the other day on the Dextego Playbook Show:
"Einstein had an incredible IQ… and he couldn’t even tie his shoes!"
Point being smarts alone won’t close deals. Emotional intelligence, empathy, and connection will.
At the end of the day, as Ben Henson, Co-founder at Peel says AI can guide your prep, but EQ guides your impact.
Watch full episode here.
Chris Walcher shared a key psychological trick to get your prospects to say yes. Check it out here.
The best way to kick off Q1?
Host an SKO that includes both sales and marketing and make sure everyone walks away with the same answers to those questions.
That’s how alignment becomes action.
Sales and marketing alignment starts with shared definitions, not just shared goals.
Before you talk pipeline or planning, ask the basics:
What does MQL mean for your business?
Is it clear what sellers are expected to do with that lead?
Is your ICP more than a vague persona deck?
If these answers aren’t aligned, the best Q1 plan in the world won’t land.
Some Dextego Love
“I love Dextego for its comprehensive ability to unify all mission critical communications across various platforms such as email, CRM, and Zoom, which enables me to be proactive in sales operations. I find it incredibly valuable that Dextego learns from customer interactions and provides personalized coaching for every customer call, significantly increasing our deal closing rates this year. This capability ensures that my team approaches each customer interaction with the right context.”
-Adil S, Co-founder & CEO, Hyperengage
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That’s it for this week.
We’re building the future of coaching together.
Thanks for being part of it.
— Ioanna & the Dextego Team
PS: Do you want to know your leadership style? Try our 2 mins quiz here.