As a sales enablement leader, I did what many enablement professionals do. I assigned courses in the LMS. I tracked completions. I reported attendance.
But I kept running into the same challenge:
Were people actually learning?
And more importantly, was any of it impacting revenue?
I saw disengagement. I saw great training programs that couldn't prove business impact. When leadership asked about ROI, we often had completion rates and survey scores, but very little evidence connecting learning to performance in the field.
That question became an obsession for me and led to me founding Dextego.
Over the last several years, I've dedicated my work to figuring out how to connect learning, coaching, and behavior change directly to sales outcomes.
Today, with Dextego, we're helping organizations do exactly that through real-time AI coaching.
Instead of guessing what's working, enablement teams can now see:
✅ What knowledge is sticking
✅ Which behaviors are changing
✅ How coaching is improving performance
✅ Where training is driving measurable business results
That's why I'm excited to host this webinar:
Prove It: How Enablement Teams Are Using AI to Show the ROI of Every Lesson for The Enablement Squad.
We'll discuss how AI is transforming enablement from a cost center that struggles to justify itself into a strategic function that can demonstrate measurable impact.
If you're an enablement leader, sales leader, or L&D professional trying to answer the ROI question, I'd love to have you join us.
📅 Register now http://bit.ly/3ROzrSa
Stay coachable,
Ioanna Onasi
Founder & CEO, Dextego
RSVP here
One of the biggest flaws in sales coaching today:
You hire unique people with different strengths, personalities, and communication styles.
Then you coach all of them exactly the same way.
That's why adoption drops and behavior rarely changes.
The best coaching doesn't standardize sellers.
It helps each seller execute your playbook in a way that fits how they naturally communicate.
That's what scales. That's what Dextego does. Hear it from Elissa Carroll 👇
RSVP here
How to Scale Coaching
Three sales teams. Same product. Same market. Same quota.
One variable: how often their reps get coached.
With Weekly coaching, 76% of reps hit quota.
With Monthly coaching, 56%.
and with Quarterly coaching, 47%.
That's a 29-percentage-point gap. Driven entirely by coaching frequency.
Not talent. Not territory. Not product quality. Coaching cadence.
For a team of 25 reps at $500K annual quota each, the difference between weekly and quarterly coaching represents approximately $3.6M in incremental quota coverage.
The most reliable performance lever in sales isn't your CRM, your comp plan, or your sales process. It's how consistently your reps get coached.
And it's being left unpulled in the majority of organisations.
How often are your reps actually being coached?
→ Dextego makes weekly coaching scalable for every rep on your team and you can install it free. So what are you waiting for?