Turning 28 today🎉
These are some of the leadership lessons I learned this year:
-Your team mirrors your worst day, not your best.
- "I don't know" is a leadership move, not a weakness.
-Vague praise teaches nothing. Specific praise teaches everything.
-Hire for trajectory, not the resume.
-Decisions made fast and reversible > decisions made slow and "perfect."
Some things I am
proud of achieving (in no particular order):
-My first art show in nyc
-TedX
-Publishing my book CEO Energy
-Launching the Influence Institute by Dextego
-Committing to going to the gym
-Spending more quality time with friends and family
I am looking forward to forward to new lessons learned, new challenges, new goals and new friends.
If you are a cancer, happy birth month🙏
Linkedin Live Recording
Secure the Bag: CEO Energy
Watch the recording here.
I talked with Ariel Serber about my recently published book “CEO Energy”, the Influence Institute, my Founder Story and more. Check out the recording here!
Dextego on social media
The best sales reps don't just prepare what they'll say.
They prepare for who they'll be saying it to.
When you're meeting a buyer for the first time, you have very little context. That's where AI becomes incredibly valuable.
At Dextego, we analyze publicly available information to help you better understand:
• Your buyer's communication style
• Personality insights
• Your communication compatibility
• The best way to tailor your message
Then we generate realistic AI role plays based on that exact buyer and the exact deal you're working on.
Practice with voice AI or text before your meeting, handle likely objections, refine your delivery, and build confidence before the conversation ever starts.
The result? Better preparation, more relevant conversations, and a higher chance of winning the deal.
Want to see how compatible you are with your next buyer?
You can discover your Buyer Compatibility Score for free using our Chrome Extension here.
The World Cup reminds us of something every elite team already knows.
Elite athletes spend 80% of their time training and 20% competing.
Sellers do the opposite.
⚽ Every athlete has a coach.
📈 Only 1 in 3 sales reps receives coaching more than once a month.
⚽ Every practice simulates game-day pressure.
📈 Most sales "practice" is reading a script or sitting through training.
⚽ Every match is reviewed frame by frame.
📈 Most reps never rewatch their calls or get meaningful feedback.
The best football teams don't hope they'll perform under pressure.
They train until the right behaviors become automatic.
Sales should be no different.
The companies winning today are building better athletes.
They use repetition.
They coach in real time.
They review every performance.
They improve one conversation at a time.
The future of sales isn't more content, but better coaching. Our AI Coach, Tego is ready to coach your sellers
Upcoming event
Deal Clinic
Get Expert Eyes on Your Most Challenging Deals
Join our monthly Complex Deal Clinics, where industry veterans provide invaluable insights to help you navigate your toughest sales challenges. These exclusive roundtables offer a unique opportunity to:
Present your complex deals to seasoned experts
Receive tailored strategies and actionable advice
Network with peers facing similar challenges
Gain fresh perspectives to close high-stakes deals faster
Featured Expert:
Every month our host is different. Each bringing decades of experience in closing multi-million-dollar deals across various industries. This month's host is Paul Zonfrillo. Paul started his sales career in college selling PCs at the local mall and has spent 30+ years selling technical solutions ranging from IT infrastructure to sales aptitude assessments. He has held nearly every sales role spanning from SDR to Director of Sales across Fortune 500 companies (Dell Technologies, Iron Mountain) and startups. He is also a sales coach and instructor.
Testimonials:
"The insights I gained helped me close a deal that had been stalled for months." - Sarah T., VP of Sales
"An invaluable experience. The experts' advice was worth its weight in gold." - Michael R., Account Executive
Limited Availability:
Only 10 spots available per session to ensure personalized attention. Don't miss this chance to supercharge your deal-closing strategies!
Apply to Reserve Your Spot Now
Some Dextego Love
I love the founding team and the user interface is straightforward, making it easy for me to do what I need. The features provide a full suite of solutions for my sales team. The built-in trained data regarding personality assessments and psychographics is incredible, helping me understand how to sell to those I'm hopping on calls with. The initial setup was super easy, and the founder personally got us set up.
-Keegan T.
That’s it for this week.
We’re building the future of coaching together.
Thanks for being part of it.
— Ioanna & the Dextego Team