Elite athletes spend 80% of their time training and 20% competing. Sales reps do the opposite.
We watched the parallels for a year. Here's what we found:
→ Sports: every athlete gets a coach.
Sales: only 1 in 3 reps gets coached more than monthly.
→ Sports: practice mimics game conditions.
Sales: most "practice" is reading a script aloud.
→ Sports: athletes review tape after every match.
Sales: most reps never re-watch a call.
The teams treating sales like sport meaning repetition, real-time feedback, post-game review are the ones outhitting quota.
1 in 3 sales reps say their last performance review didn't help them improve.
That's a coaching problem, not a rep problem.
Most reviews look back at numbers. Quota %, pipeline coverage, win rate.
The reviews that actually move performance look forward at behaviors:
→ Where do you lose control of the call?
→ What's your buyer-personality blind spot?
→ Which deal stage do you skip when you're stressed?
Numbers are an outcome. Behaviors are the lever.
The best managers we work with run reviews on call data, not CRM data.
How we turn call recordings into coachable, behavior-level reviews with real-time AI Coaching=> Dextego's Real-Time AI Sales Coaching
If you want to test this for your team, reach out!
Stay coachable,
Ioanna Onasi
Founder & CEO, Dextego
Women-Led Companies: A Founder Showcase, NY Tech Week Edition
After the incredible response to the first Women-Led Startups: Founder Showcase, we are bringing it back during NYC Tech Week on June 6.
This edition will once again spotlight women building companies across AI, CPG, beauty tech, fashion, fintech, wellness and beyond. We’re industry agnostic.
Rather than a traditional expo format, this event will be a curated founder meetup bringing together women founders, investors, operators, and supporters for an evening of meaningful conversations and connections across the startup ecosystem.
RSVP here
RSVP here
Why Your Sales Teams are Losing Deals They Should WIN
Sales are the lifeblood of every business. So if your revenue is stagnant, something is broken.
You hired strong people. Built pipeline. Created scripts. Yet prospects still choose competitors.
Why?
Because somewhere between discovery and close, deals fall apart.
It’s not usually a hiring problem or a product problem. It’s a preparation problem.
Your reps only get one chance to make a first impression. Are they walking into calls fully prepared? Can they handle objections, tough questions, and changing buyer dynamics in real time?
In this 90 minute session, you’ll learn how elite sales teams use AI to prepare smarter, coach reps live during calls, and build repeatable habits that improve performance across the entire team.
No fluff. No generic sales talk. Just practical strategies you can apply immediately.
What you’ll walk away with:
• A stronger messaging and storytelling framework tailored to different buyer types
• A live demo of how Dextego coaches reps before, during, and after calls
• A repeatable AI driven prep system your team can scale
• A 2 week Dextego trial and readiness report
• For the first 5 attendees: a complimentary pitch session with Precious Williams
This session is for you if:
→ You lead a growing sales team
→ Your reps are losing winnable deals
→ You want a scalable coaching system
→ You want to see AI sales coaching in action
RSVP here
RSVP here
How to Scale Business with People & AI
Join NYC founders and revenue leaders for a focused, high-signal session on what it actually takes to build a real revenue engine today.
Most teams are still stuck in silos, chasing volume instead of precision, and optimizing individual functions instead of outcomes. That’s exactly why growth stalls, especially in complex B2B environments.
This event explores the shift happening right now. AI is not just speeding things up. It is forcing companies to rethink how sales, marketing, and hiring work together as one system. The teams winning are not doing more. They are doing fewer things, better, and in sync.
Expect practical conversations on how sales is evolving toward deeper diagnosis, how marketing is moving into demand intelligence, and how hiring is becoming about designing aligned revenue teams.
You will also join curated mastermind circles with peers to workshop real challenges and walk away with actionable insights.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem.
RSVP here.
RSVP here.
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