Weekly roundup by Ioanna, Co-founder & CEO, Dextego
Last week we celebrated my Co-founder & CTO, Aditya’s Birthday! Check this post out.
Giving your team a LinkedIn Learning license isn’t the same as developing them.
Skill growth takes more than access to content.. it takes context, coaching, and an incentive-based culture.
So the next time you think about “upskilling,” ask:
👉 Are we creating learners, or just giving out logins?

Upcoming event
Monthly Deal Clinic
Limited spots available!

Join our monthly Complex Deal Clinics, where industry veterans provide invaluable insights to help you navigate your toughest sales challenges. These exclusive roundtables offer a unique opportunity to:
-Present your complex deals to seasoned experts
-Receive tailored strategies and actionable advice
-Network with peers facing similar challenges
-Gain fresh perspectives to close high-stakes deals faster
This month's host is ⚡Shannon Plumb⚡. Shannon brings over 20 years of experience in Go-To-Market strategy, having navigated some of the most challenging sales landscapes. Her insights will be invaluable for anyone looking to elevate their sales game.
Only 10 spots available per session to ensure personalized attention. Don't miss this chance to supercharge your deal-closing strategies!
Register here.
Dextego on social media
If you want your idea to land, stop talking about what it does, start thinking about what it means for them.
Every buyer has an agenda.
Every leader looks at your product through a specific lens — their goals, their pressures, their KPIs.
Before pitching anything, ask yourself:
-What lens are they seeing this through?
-What’s happening in their world right now?
-What’s the impact for them if they implement this?
When you approach conversations this way, everything changes.
You stop selling and start aligning.
At Dextego, we see this in every successful coaching session => the top sellers don’t just know the product, they know how to connect it to the buyer’s world.
That’s what earns trust. That’s what drives action.
🧠 Customer-centricity is about strategy and understanding your customers' agenda so deeply that your solution becomes inevitable.
“AI in sales is removing friction.
From researching your TAM
→ to building account lists
→ to assisting with outreach and following up with your clients…
AI is speeding up the parts of sales that used to take hours or never got done at all.
Yes, human skills still matter (a lot) and we believe AI can helps us develop them even more. But speed helps you show up faster, follow up better, and respond while the momentum is still there.
Because one thing’s always true:
Time kills all deals.”
- Miles Kane on the Dextego Playbook Show
Learn how to navigate the complexities of marketing with Ben Henson here.
Learn about the art of active listening in sales with Lindsay Rios here.
Freebies
Upload a recorded call in dextego to get your FREE skills analysis and do the leadership quiz to see your superpower as a leader:

Some Dextego Love
“Dextego's training and coaching line-up makes a huge difference for our sales team. Formal training is great and establishes the base.
The tools from Dextego add value by extending the shelf life long into the future through "just in time" lessons and retained institutional knowledge.
The behavior science tools enhance team members at the individual level resulting in easier acceptance of corrective feedback vs resisting supervisory feedback - it just feels more objective.”
-Zafeiri Group
That’s it for this week.
We’re building the future of coaching together.
Thanks for being part of it.
— Ioanna & the Dextego Team
PS: Do you want to know your leadership style? Try our 2 mins quiz here.
